What Makes a Good Logo?
There are two main criteria I use to create logos:
- Recognizable & DistinctiveA logo should stand out and be recognizable amongst the visual clutter of other brands. You don't want your identity being confused with someone elses so it should be distinct from other logos preferably everywhere, but at least in an industry / country.
- UsableA logo should be usable both in terms of its visual shape and in terms of its application. So for example if you had a logo that is a really, really long strip it's going to be hard to fit onto designs. Similarly if you have a logo that relies a lot of colour gradients and you need to get it printed in black and white you're going to run into troubles. That's not to say you can't have graduated logos or long and thin logos, but it's worth thinking hard about how the logo is going to be used.
