MULTIMEDIA DESIGN..

Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, andinteractivity content forms.

Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

JPEG, GIF AND PNG IMAGES..

 

There are many web pages devoted to describing the relative merits of using JPEG, GIF and PNG images. This page is a short summary of some of the things about these formats while designing the web pages for my department and while writing software to view medical images. This is not meant as a definitive guide, more a basic introduction with a few useful links.

There are three common formats used by web pages: GIF, JPEG and PNG. Each of these formats uses compression techniques to reduce the amount of time required to download images. In general, each has its own strengths and weaknesses:

Format	Strength	Weakness
GIF	Lossless (if < 257 colours)	Maximum of 256 colours, poor compression in situations where there are gradual changes in colours. Patented technology, requires a license: this patent will expire in August 2006.
JPEG	Millions of colours	Lossy: sharp edges will appear blurred. Does not support transparency.
PNG	Millions of colors, lossless	Not supported by older browsers.

HTML..

^{HTML, which stands for Hyper Text Markup Language, is the predominant markup language for web pages. It provides a means to createstructured documents by denoting structural semantics for text such as headings, paragraphs, lists etc as well as for links, quotes, and other items. It allows images and objects to be embedded and can be used to create interactive forms. It is written in the form of HTML elementsconsisting of "tags" surrounded by angle brackets within the web page content. It can include or can load scripts in languages such asJavaScript, which affect the behavior of HTML processors like Web browsers, and Cascading Style Sheets (CSS) to define the appearance and layout of text and other material. The W3C, maintainer of both HTML and CSS standards, encourages the use of CSS over explicit presentational markup.}

ADVERTISING DESIGN..

Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services. The designs used in advertising are created by graphic designers. Advertising agencies as well as theadvertising departments of corporations employ graphic designers to create and execute brochures, direct mail, web ads and print ads. Design elements used in advertisements include fancy lettering, borders, cartoons, illustrations and photographs. The main difference between advertising design and regular mainstream artwork is that advertising art must be designed to reach and compel the target audience to purchase products and services.

It’s important to realize that although advertising design is used to promote virtually every product and service sold today, it’s not something new. For instance, the logo for Bavarian Motor Works’ popular BMW automobiles was first created in 1917. The signature light blue and white used in the design are the traditional colors of Bavaria, Germany, where the cars are manufactured. The striking triangular check pattern is said to symbolize the rotation of a propeller. BMW’s logo design has worked well for the company’s advertising and has undergone only minor changes in the font and outlining details since 1917.

The illustrations and lettering used on packaging for foods and other products are also considered a part of advertising design since consumers are influenced by how a product looks when they decide whether to purchase it or choose a competing product. Graphic designers who work in the advertising industry usually require a four-year degree. Since creative jobs in advertising are competitive, a graphic designer may intern at an ad agency while still in school and then begin at an entry-level position after graduating college. Graphic designers often work with copywriters who write the words used in ads to create complete advertisingdesign pieces.