Information design began as a subset of, or synonym for, graphic design and is often taught as part of graphic design courses. One of the first uses of the term was by theLondon graphic design consultancy Pentagram, who used the term in the 1970s to mean their graphic design, as distinct from product or other kinds of design. Since then, the term has come to be used specifically for graphic design for displaying information effectively, rather than just attractively or for artistic expression.
The term 'information design' emerged as an multidisciplinary area of study in the 1970s. Some graphic designers started to use the term, and it was consolidated with the publication of theInformation Design Journal in 1979.
Proceedings of other multidisciplinary conferences include Easterby & Zwaga (1984) and Duffy & Waller (1985). Schriver (1997) has a good history of the emergence of information design.
During the 1980s, the role of graphic information design broadened to include responsibility for message content and language. This required more user-testing and research for those elements than is common in mainstream graphic design.
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